Angeline Simon

Creating a new presence for Lethbridge photographer, Angeline Simon.  With a focus on her clean, vibrant studio and portraits, we created a visual brand identity that feels unique to her work. 

Client: Angeline Simon. Role: Brand Identity, Illustration. Photography: Angeline Simon. 

Secondary brand marks use a spotlight, a flower, and an eye to represent light, beauty, and perspective.

A nod to the contact sheets used by photographers to scan their negatives and find the keepers – circling them with a wax pencil.
We took this idea and marked up our illustrations with the brand’s secondary marks.